About the Product Vision including some PV samples:
- https://www.quora.com/What-are-some-good-examples-of-a-product-vision
- https://www.prodpad.com/2015/03/think-big-the-product-vision-exercise-for-product-managers/
Product Vision Template:
Work through the PV template together with the key stakeholders in the same room:
"For <target customer>
Who needs <statement of the need or of the opportunity>
The <product name> is a <product category>
That <key benefit and/or reason to buy>
Unlike <primary competitive alternative>
Our product <statement of primary differentiation>"
Test the product vision statement with the elevator pitch (If you can’t pitch what you have in 30 seconds, your product vision isn’t still finished - rework it).
- Source: https://www.prodpad.com/2015/03/think-big-the-product-vision-exercise-for-product-managers/ and adapted from the book https://en.wikipedia.org/wiki/Crossing_the_Chasm (Geoffrey A. Moore).
(@2017-05-29: Added PV template link/info)
